In 2024, the total market volume of projectors with over 5,000 lumens in China reached 139,000 units. Amidst the overall decline of the projector market, the engineering projector segment witnessed a slower downturn, demonstrating greater vitality than the traditional commercial and educational sectors.In 2024, the Ministry of Culture and Tourism of the People's Republic of China decided to promote culture-themed and regionally distinctive projects, fostering new business formats integrating cultural experience and public services. Meanwhile, emphasis was placed on enriching and diversifying business models—particularly innovative formats offering immersive experiences—with recommendations to enhance appeal and impact through the integration of imaging technologies. Relevant policies have continuously raised the cultural market's awareness of projection solutions, accelerating the penetration of mid-to-high-end projectors into the cultural sector.
Despite the unprecedented vitality in the cultural and tourism market, characterized by numerous project initiations and significant policy inclinations, real-time investments remained cautious, with widespread wait-and-see attitudes and slow project progress, leading to a year-on-year decline in procurement volume in 2024. The government's focus on developing new business formats remains unchanged, with increasing emphasis on diversity and richness. The prevalence of digital AI has shifted market attention and experience preferences in cultural tourism, where visual presentations powered by engineering projection solutions have emerged as a highly advocated form of immersive experience. These trends are gradually alleviating investment concerns in the cultural and tourism sector, facilitating the advancement of more projects.
In 2025, the positive sentiment toward domestic cultural and tourism investments is expected to drive mid-to-high-end engineering projectors to serve the cultural market.
