November 25, 2025, Xi'an — The 2025-2026 Integration World Reading Club Audiovisual Industry City Theme Activity, under the theme "New Technologies and New Demands are Reshaping the Professional AV Application Landscape," was successfully held this afternoon at the Yilong Hotel in Xi'an. Guangzhou Zorsika Electronics Co., Ltd. participated with multiple new projector lens products designed for scenarios such as cultural tourism night tours and virtual simulation, engaging in discussions with industry experts and system integrators from the western region on innovative paths for AV technology in diversified applications.
Focusing on Industry Trends, In-depth Interpretation of AV Transformation Driven by New Demands
During the Integration Worldreading session, participants held in-depth discussions on topics including "Industry Trends and Data Sharing," "New Opportunities in the Cultural Sector," "Directions in the Conference Market," and "Integration of Educational Informatization and AV." Experts pointed out that with the continuous improvement of AV hardware performance and ongoing software optimization, audiovisual solutions are creating significant value in areas such as cultural displays, collaborative meetings, and interactive education. A representative from Zorsika stated: "In the face of continuously expanding application scenarios, we are committed to providing high-precision, customized lens solutions to help partners accurately meet new demands and jointly promote the cross-scenario implementation of AV technology."
New Products Debuted On-site, Precisely Meeting Segment-Specific Needs
In the new technology and product exhibition area, Zorsika's series of ultra-short-throw, long-throw, and high-resolution fixed-focal-length lenses attracted numerous system integrators and engineers for exchanges. Addressing the specific demands of the western market in areas like cultural tourism night tours and immersive experiences, technical staff demonstrated the lenses' performance in complex lighting environments and their adaptability, engaging in practical discussions with guests on key points for installation and debugging based on real cases.
Free Exchange Fosters Regional Cooperation, Jointly Expanding the Western Market
The event provided an efficient platform for connection among AV companies in Xi'an and surrounding areas through thematic seminars, product displays, and free exchange sessions. Several local enterprises expressed their intention to actively seize the opportunities presented by AV technology iteration and scenario expansion, leveraging the product and technological advantages of companies like Zorsika to jointly promote the high-quality development of the audiovisual industry in western China.
The reading club concluded amidst vibrant discussions. Participants generally agreed that focusing on innovative services and actively embracing change are key to the industry's sustained growth. The Integration World Reading Club will continue to build communication platforms to help enterprises advance steadily within the new landscape.